Test month at Josefa: 3Bears in January

Many people use the first few weeks of the year to live more consciously, establish new routines, and do something good for their bodies. At Josefa, 2026 begins with a special collaboration that picks up on precisely this idea: Josefa is launching a trial month with 3Bears—the Munich-based porridge company that stands for natural ingredients, honest flavor, and breakfast without compromise.

A healthy start with Munich roots

What could be better for a healthy January than a breakfast that nourishes, tastes good, and gives you energy? Porridge from 3Bears is packed with good ingredients, without any refined sugar or artificial additives. Throughout the month, guests will find selected varieties to try in the Josefa display case – ideal for anyone who wants to start the new year consciously.

The collaboration with 3Bears is more than just a culinary experiment. It is an expression of shared values: regionality, quality, and responsible use of food. The Platzl Hotel and 3Bears are united by a love of products with character – and the desire to combine enjoyment and quality.

Natural. Nutritious. Sustainable.

The story of 3Bears began in 2016 with a simple idea: a breakfast that tastes good, fills you up, and is good for you. Caroline and Tim, the founders of 3Bears, couldn't find anything on the market that met their standards, so they developed their own porridge. With real fruit, high-quality ingredients, and no refined sugar.

What began as a bold step back then is now a successful company with a clear mission: to make porridge the way they themselves like to eat it. They work with partners who share their values – such as the miller from the Black Forest, who is the third generation to run his mill and puts his whole heart into it.

At 3Bears, taste comes first—but never at the expense of quality. Every ingredient is carefully selected, every step taken with care. The result: a breakfast that provides the body with important nutrients, keeps you feeling full for a long time, and tastes really good.

This approach fits perfectly with the philosophy of the Platzl Hotel, which has always focused on authenticity and enjoyment with responsibility. Together, we want to show our guests that healthy eating doesn't have to be complicated—it can be simple, honest, and delicious.

A fairy tale with flavor

The name “3Bears” comes from the British fairy tale “Goldilocks and the Three Bears.” In it, a little girl tries three bowls of porridge – one too sweet, one too mushy, and one “just right.” This is exactly the feeling 3Bears wants to give its customers: a breakfast that's just right – for every taste, every day.

Try it now at Josefa

In January, guests at Josefa will have the opportunity to discover selected varieties from 3Bears right at Josefa. Whether classic, fruity, or nutty—there's something for everyone here. The collaboration with Munich's original 3Bears shows once again how well regionality and quality go together.

So: come by, try it, and start the new year off healthy.

Further information